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KOMENTARYO

Marcos Jr.'s Free Call Directive: A Tone-Deaf Response to OFW Struggles in the Middle East

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3/13/26, 12:56 AM

In a move that reeks of political theater more than genuine aid, President Ferdinand R. Marcos Jr. has instructed major telecommunications companies in the Philippines to roll out free communication services for overseas Filipino workers (OFWs) in the Middle East. Amid escalating regional tensions—think the ongoing volatility between Israel, Iran, and their proxies—this initiative promises free calls, texts, and data to help workers stay connected with their families back home. On the surface, it sounds compassionate: a way to ease the emotional toll of separation during uncertain times. But dig a little deeper, and it becomes clear that this is little more than a superficial bandage on a gaping wound, one that ignores the real, pressing needs of our kababayans abroad.

Let's be blunt: Marcos Jr. appears woefully out of touch with the realities of modern technology and the lives of OFWs. In an era where apps like Facebook Messenger, WhatsApp, and Botim dominate global communication—offering voice calls, video chats, and messaging over Wi-Fi or data at minimal or no cost—why push for "free calls" through telecom providers? It's as if the president is stuck in the dial-up age, envisioning landlines and exorbitant international rates as the primary barriers. One OFW, voicing a sentiment echoed by many, put it starkly: "Marcos Jr is out of touch with new technology. Are you high again to drugs? For now, we are satisfied with Messenger and Botim, Mr. President, because these apps already provide us with better communication, and we no longer see the need for Free Call."

This isn't just hyperbole; it's a damning indictment from those on the front lines. The Middle East, home to millions of Filipinos working in construction, domestic service, and healthcare, has long been a powder keg. Recent flare-ups have left workers anxious, not just about staying in touch, but about their very safety and livelihoods. Many are facing job losses due to economic slowdowns tied to the conflicts, with remittances— the lifeblood of countless Philippine families—drying up. Yet, instead of addressing these core issues, the administration opts for a feel-good policy that feels like it's been pulled from a 1990s playbook.

What OFWs truly need isn't another redundant communication perk; it's concrete action on repatriation and support. As the same critic noted, "What we truly need right now is assurance that, whatever may happen in the Middle East, the government is fully prepared to repatriate all Filipinos at any time if needed. Many of us are also without work at the moment, and we sincerely hope that some form of assistance can be given to help us get through this difficult situation." Where are the robust evacuation plans? The emergency funds for the unemployed? The diplomatic efforts to secure safe passages and job protections? Marcos Jr.'s directive sidesteps these, offering emotional "reassurance" while families back home worry about unpaid bills and empty tables.

This isn't the first time the president has been accused of prioritizing optics over substance. His administration's track record on OFW welfare has been spotty at best—remember the delays in aid during the COVID-19 pandemic or the ongoing complaints about bureaucratic red tape in the Department of Migrant Workers? By mandating telecom giants to foot the bill for free services, Marcos Jr. shifts the burden to private companies rather than committing government resources where they're desperately needed. It's a classic populist ploy: announce something "free," pat yourself on the back, and hope the applause drowns out the cries for real help.

Filipinos deserve better than this patronizing gesture. If the president wants to support OFWs, he should listen to them—not dictate outdated solutions from Malacañang.

Until then, initiatives like this will remain what they are: hollow echoes in a time of real crisis.

(TAMBULI NG BAYAN-Ronnie Estrada) #PBBM #PCO #BongbongMarcos #LizaMarcos #philippineconsulatenewyork #UnitedNations #VPSaraDuterte #IranWar #OFWHONGKONG #ofwsaudiarabia #OFW #senado #Kongreso #SandroMarcos #ImeeMarcos
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