BGC, Taguig City — Acknowledging consumer concerns over the prevalence of unauthorized selling in social media, Filipino Consumers for Reform (Filcore) has expressed support to collaborated efforts of the Department of Trade and Industry (DTI)'s E-Commerce Bureau (ECB) and Direct Selling Association of the Philippines (DSAP) to help stop the illegal online trade that has been victimizing the public.

In a recently signed partnership, DTI-ECB and DSAP agreed to engage in information sharing, consumer education and capacity building to strengthen trust in the digital marketplace.

According to Filcore secretary general and spokesperson Tracy Cabrera, this iniative will significantly provide protection to consumers who find difficulties in identifying legitimate online traders from those who promote fraudulent transactions through direct selling featuring juicy offers that end up to be untrue.

"Direct selling is a distribution channel used by global brands and emerging companies to bring products and services directly to consumers. The products include jewelry, cookware, nutrition, cosmetics, housewares, energy services and insurance, among others," Cabrera noted to explain.

"Instead of having storefronts or large online marketplaces, direct selling companies tap independent contractors who make personal connections and sell the products through demonstrations, online conversations, and social platforms," he added.

DTI-ECB director Eryl Royce Nagtalon emphasized the importance of government and industry collaboration in addressing challenges in the e-commerce landscape.

“The partnership aligns with Republic Act 11967 or the Internet Transactions Act, which mandates the DTI to promote a robust e-commerce environment by strengthening consumer protection and ensuring fair competition among businesses,” Nagtalon cited.

On his end, DSAP chairman Joey Sarmiento welcomed the partnership that will promote ethical and responsible businesses practices, particularly in online marketplaces.

“As the direct selling industry continues to embrace digital platforms, collaboration between the private sector and government is essential to safeguard consumers, protect legitimate businesses, and elevate the standards of e-commerce in the Philippines,” Sarmiento pointed out.

Among DSAP‘s members are Avon Cosmetics, DXN International, Nu Skin Enterprises, Herbalife International Philippines, Mary Kay Philippines and Personal Collection.